Without a national roll out this year, individual markets have had to come up with their own advertising campaigns to get the fact the McRib is back out to fans.
Here is one I stumbled upon on YouTube that I thought was weird yet sort of clever.
What do you think?
Although the McRib hasn’t returned in parts of United States, that hasn’t stopped it from becoming available in other parts of the world. Earlier today we received a confirmation of McRib availability in Budapest, Hungary (thank you Hans G.). The price equates to about $2.79 US dollars.
Best translation I could get was “Seasoned, McRib® shaped pieces of pork, fresh onions, dill pickles, smoky BBQ sauce flavor kukoricadarás bun.”
After some more digging on the official McDonalds Hungary website and found not only is the McRib available, but also a Chicken Cesar sandwich on the same bun.
“Contact grilled seasoned chicken breast pieces molded, lettuce, rocket, shavings of Italian cheese, caesar sauce kukoricadarás bun”
While offerings of variants of the McRib have occurred in the past, we don’t recall an instance of the McRib being offered at the same time as another sandwich on the same McRib style bun. Perhaps more baffling is the Cesar Chicken sandwich received a much more appealing image for the website.