About a week ago we were tipped off to a unique billboard in Southern California alluding to an upcoming promotion in the region.
whoa, did you see this? Soledad & Sierra pic.twitter.com/RuMg3AMjqe
— Sclarita (@SCVTweets) November 17, 2016
Now that promotion is live, we see that the McRib Tour is a promotion where McRib fans can grab some McRib Swag at various meeting points between now and December 11, 2016.
There are a few different options for shirt, or perhaps for what type of pig you relate to. On the website users can generate three words describing their “role” on the tour. Presenting this badge at one of the sanctioned events results in the user grabbing some swag, which appears to be at a minimum shirts that match with the badge assignment.
Original Post:
After visiting the webpage for this billboard, we noticed that there is a countdown clock, with at the time of this post, a 5 day countdown until some type of promotion with the McRib and Dr. Pepper begins. For a region that skipped the McRib last year, this appears to be a potential reward for the wait. Requests for more information were not returned at the time of this posting. We will updated this post with more information as it becomes available.
